About us

The last time you were in the outdoors or on the water, I'll bet you had an idea how to make the equipment or the tackle you were using, better suit your needs. All of us do at one time or another.

Well, we at Holdem Up Products actually put those ideas into production! Building a better mousetrap is what we do. Whether it is a "stand up" jig head, tournament grade soft plastics or trolling motor propellers, we never stop designing, or re-designing the products used every day in the outdoors, all at an affordable price.

Founded in early 2009, Holdem Up Products is the brainchild of two prominent men in their respective fields. One, an accomplished tournament angler and marine industry specialist of 35 plus years. The other, a highly successful idea man and manufacturer with 45 years of product development behind him. As fishing enthusiasts, the two share a vision along with the desire to not only improve items used every day, but to make them available to men and women around the globe. Utilizing a combined 80 plus years of angling, boating and business knowledge, Holdem Up Products offers fishing tackle and related equipment designed to surpass its predecessors.

...We might not "make" the original, but we make the original better!
We have teamed up with some of the best bait and tackle companies on the market to offer you the "BEST" for "LESS".  The result...superior tackle at prices you can afford.

Visit our online store and see for yourself!